Coors Light is on a mission to prove it is the coldest beer in the world... and also the coldest beer on the internet. Thats where we came in.
Man, what a miserably hot day at the pool. OH WAIT, there are Coors Light dudes busting out of the bushes giving away beer. 20 hidden cameras. 100 unsuspecting people. 1 goat. Over a million views.
Coors Light made a talking vending machine -- so of course we thought it would be cool if it made fun of innocent bystanders.
Six Pack K2 Partnership
Coors light and K2 created the very first cold activated skis... why in the world would anyone need cold activated skis? We hired six professional athletes to help us figure it out.
Refresh-men Xbox Game
On TV, The Coors Light Explorers go on action packed adventures to bring thirsty guys the refreshment they need...Hmmm, kinda sounds like a plot line in one of those old school video games, right? But marketing games always come out lame, so IF we made one, it would have to be fun and entertaining first and foremost. The result got over a half million people playing for an average of 12 minutes, so yeah, it worked.
Coors Light refreshes you so you can refresh the world. To bring this idea to life, we found builders and artists who are bringing real change to their respective industries -- surfing and gaming. Then we told their stories.
Apparently some people just don't understand that the refreshing power of Coors Light extends to the evening hours. We set 'em straight with this series of print and OOH.
ECD - Jim Larmon
CD - Andrew Holton
CD - Johnathan Ozer
CD - Derek Anderson
ACD (Art) - Devon Harris
ACD (Copy) - Tanner Rogers-Goode