The world has turned its back on sugary cereals. Not only has our health paranoia squeezed the fun out of mornings, but the breakfast options available these days are much larger. Cereal and milk has kinda just been forgotten. What's a 7-foot tiger to do?
When you’re a bro, being passionate about sports is a way of life. And when you’re passionate about sports things can get pretty intense. Luckily the great taste of Frosted Flakes can sweeten up any situation. That’s why Tony is here -- to help you and your bros go from GRRR to GR-R-REAT!
Tony Snapchat Lens
As part of a new campaign to make Tony relevant to a new generation, we released a national Snapchat lens where users could become Tony. The lens got over 35 million plays, 5 million uses, resulting in over 57 million views and a 16 second average playtime. Among those who used it that day were singer Ariana Grande, DJ Diplo, and Comedian Victor Pope Jr.
CD - Devon Harris
Senior CW - Jeff Beck
Senior AD - Rob Cody