Crisp like an apple, but brewed like an ale --- we helped create and define this new brand with a full campaign of people getting smacked with apples and REDD-iculous puns. This remains the most successful new product launch in MillerCoors History.
Apple + head = inspiration for something different... or concussion... either way, REDD's apple ale sounds good afterwards.
What's the best way to launch a new product? Let people literally "launch" apples and destroy a bar. With the magic of the internet, we built a real-world cannon people could control online.
How do you grow a Facebook following to 250K in a year? Paid media... no wait, I mean clever and hilarious posts.
CD - Johnathan Ozer
CD - Andy Holton
CD (Copy) - Pete Lefebvre
ACD (Art) - Jesse Bowen
ACD (Copy) - Tanner Rogers-Goode
ACD (Art) - Devon Harris
ACD (Art) - Jess Foster