To craft a tourism campaign for Panama, we had to first identify that the countries biggest challenge was actually its biggest selling point -- it's not for tourists. The people we were talking to don't want to be tourists, they want to be adventure seekers, travelers, explorers, connoisseur's. So it was those experiences and that beauty we tried to capture with this campaign.
ECD - Sean Burns
CD - Devon Harris
ACD AD - Rob Cody
ACD CW - Jeff Beck
Senior AD - Ben Conaghan
Senior CW - Tim Cerullo
Film Director - Vincent Urban
Snap, Crackle, Pop are some of the nicest elves you'll ever meet. Who knew Snap had a hidden passion for photography? Or that every holiday they turn pictures of rice krispies treats into actual toy donations for children? Well, we were happy to help them get some more exposure on social.
CD - Devon Harris
Senior AD - Rob Cody
Senior CW - Jeff Beck
AD - Ben Conaghan
CW - Tim Cerullo
The world has turned its back on sugary cereals. Not only has our health paranoia squeezed the fun out of mornings, but the breakfast options available these days are much larger. Cereal and milk has kinda just been forgotten. What's a 7-foot tiger to do?
Grrr-to-Grrreat!
When you’re a bro, being passionate about sports is a way of life. And when you’re passionate about sports things can get pretty intense. Luckily the great taste of Frosted Flakes can sweeten up any situation. That’s why Tony is here -- to help you and your bros go from GRRR to GR-R-REAT!
Tony Snapchat Lens
As part of a new campaign to make Tony relevant to a new generation, we released a national Snapchat lens where users could become Tony. The lens got over 35 million plays, 5 million uses, resulting in over 57 million views and a 16 second average playtime. Among those who used it that day were singer Ariana Grande, DJ Diplo, and Comedian Victor Pope Jr.
CD - Devon Harris
Senior CW - Jeff Beck
Senior AD - Rob Cody
Working with celebrities can be tough, but being able to jam with the one and only the Cap'N Crunch was a super amazing experience. Being an animator, this assignment was right up my alley and we took every opportunity to bring the Cap'N to life for an older audience of man-children like myself.
CD (Art) - Devon Harris
CD (Copy) Tanner Rogers-Goode
Senior CW - Jeff Beck
AD - Rob Cody
AD - Harley Wilkins
How do you tell people new REDD'S Wicked Apple Ale is both refreshing and harder with 8% ABV? Hows about showing how our competition was often a hardly refreshing option. See what we did there?
CD - Johnathan Ozer
ACD (Art) - Devon Harris
ACD (Copy) Tanner Rogers-Goode
We needed to get the word out about REDD's new Green Apple flavor that's brewed like a beer but tart like, well, a Granny Smith... So that's who we called upon to be our official spokes-granny for the new product.
Having a character to play with in the social space was especially fun -- her tart demeanor gave us license to poke fun at our fans and remind the lazy good-for-nothings they should call their mothers once in awhile.
CD - Andy Holton
CD (Copy) - Tanner Rogers-Goode
CD (Art) - Devon Harris
AD - Katie Knowlton
CW - Matt Ligeti
Keystone Light is triple filtered which makes it smoother than other beers in the same category. Man, it would have been cool if we could have just said that... Unfortunately, since we can't substantiate the actual smooth factor with modern science, we had to carefully imply that it makes you (and life in general) smoother.
This campaign also marked a departure from targeting their traditional younger demographic to now speaking to a slightly older, more mature guy who spends his quality beer drinking time outdoors... catching imaginary animals.
CD - Johnathan Ozer
ACD (Art) - Devon Harris
ACD (Copy) Tanner Rogers-Goode
Coors Light is on a mission to prove it is the coldest beer in the world... and also the coldest beer on the internet. Thats where we came in.
Spontaneous Refreshment
Man, what a miserably hot day at the pool. OH WAIT, there are Coors Light dudes busting out of the bushes giving away beer. 20 hidden cameras. 100 unsuspecting people. 1 goat. Over a million views.
Refresherator Live
Coors Light made a talking vending machine -- so of course we thought it would be cool if it made fun of innocent bystanders.
Six Pack K2 Partnership
Coors light and K2 created the very first cold activated skis... why in the world would anyone need cold activated skis? We hired six professional athletes to help us figure it out.
Refresh-men Xbox Game
On TV, The Coors Light Explorers go on action packed adventures to bring thirsty guys the refreshment they need...Hmmm, kinda sounds like a plot line in one of those old school video games, right? But marketing games always come out lame, so IF we made one, it would have to be fun and entertaining first and foremost. The result got over a half million people playing for an average of 12 minutes, so yeah, it worked.
ReFresh
Coors Light refreshes you so you can refresh the world. To bring this idea to life, we found builders and artists who are bringing real change to their respective industries -- surfing and gaming. Then we told their stories.
Night Rules
Apparently some people just don't understand that the refreshing power of Coors Light extends to the evening hours. We set 'em straight with this series of print and OOH.
ECD - Jim Larmon
CD - Andrew Holton
CD - Johnathan Ozer
CD - Derek Anderson
ACD (Art) - Devon Harris
ACD (Copy) - Tanner Rogers-Goode
Crisp like an apple, but brewed like an ale --- we helped create and define this new brand with a full campaign of people getting smacked with apples and REDD-iculous puns. This remains the most successful new product launch in MillerCoors History.
TV
Apple + head = inspiration for something different... or concussion... either way, REDD's apple ale sounds good afterwards.
Apple Launcher
What's the best way to launch a new product? Let people literally "launch" apples and destroy a bar. With the magic of the internet, we built a real-world cannon people could control online.
Social
How do you grow a Facebook following to 250K in a year? Paid media... no wait, I mean clever and hilarious posts.
CD - Johnathan Ozer
CD - Andy Holton
CD (Copy) - Pete Lefebvre
ACD (Art) - Jesse Bowen
ACD (Copy) - Tanner Rogers-Goode
ACD (Art) - Devon Harris
ACD (Art) - Jess Foster
Brewers at MillerCoors love making beer so much that even on their downtime they are experimenting with new concoctions. This is how Third Shift was born and it became our job to tell the world about it.
ECD - Jim Larmon
ACD (Art) - David McCradden
ACD (Copy) - Stephanie Wrobel
ACD (Art) - Devon Harris
ACD (Copy) - Tanner Rogers-Goode
Gamers, especially for the Gears of War franchise, go ape-shit for exclusive content. So, we made a game out of collecting never-before-seen art, posters, wallpapers, and in-game extras by hiding access codes all over the internet. The only way to get the codes was to follow all the news and press about the new Gears Of War game. This campaign helped build anticipation for the release and gave fans some free game goodies -- win-win.
CD - Chris Elliot
ACD - Devon Harris
Sr. AD - Brian Williams
Sr. CW - Ben Reese
Despite popular opinion, developers are people, too. The "Sound of Code" project was a way of turning the developer's 1's and 0's into beautiful music... Or screeching parakeets in pain... depending.
ACD - Devon Harris
DEV - Mike Jecklin
Xbox is only marginally cool until you connect it to the Xbox LIVE service and gain access to the plethora of games, movies, music, and cat videos. But remarkably, some people are scared of this entertainment power and need convincing.
ACD - Devon Harris
Sr. AD - Brian Williams
Sr. CW - Ben Reese
AD - Matt Kuphaldt
CW - Tanner Rogers-Goode
When you target moms, some times you wind up shooting kids. This is true for firearms and advertising healthy snacks from Kashi.
CD - Robb Smigielski
ACD (Art) - Devon Harris
ACD (Copy) - Tanner Rogers-Goode
You know the kiosks where you check-in at the airport? Totally me... please don't be upset if you can't figure it out next time you fly Hawaiian airlines, I promise I made it way easier then it was.
ACD - Devon Harris
UX - Larry Sisson
Women's basketball is rad. I know you wanna hate on it, but in all seriousness, this was one of the best clients I've worked for because they genuinely loved and believed in what they were doing.
ACD (Art) - Devon harris
ACD (Copy) - Dan Fuller
Sr. AD - Dionne Gonzales
Sr. CW - Terri Schmitt
2003, back before the iPhone, the coolest, most connected device around was called a Sidekick -- and we invented Johnny Chase to help sell it. Part James Bond, part hacker, he used his Sidekick to do things that were revolutionary at the time, like GPSing a bar, texting his girlfriend, and defeating bad guys.
For my first gig out of school, this was an amazing project to be a part of. I helped develop the characters, world, and story for Johnny Chase. We even got to work with a legendary anime company, Production IG (of Ghost in the Shell fame) to produce a fully animated 60 second TV spot. The story told in TV continued in online webisodes, making Johnny Chase one of the first "integrated" campaigns of it's time.
CD - Curt Collinsworth
AD - Lazaro Cangas
CW - Joe Gerlitz
Conceptual Art & Design - Devon Harris
Conceptual Art & Design - Luke Swan
Conceptual Art & Design - Matt Kuphaldt
Some people watch the Olympics because they are big fans of floor routines, but most people watch it because of the stories behind the athletes. This campaign promoting MSN and NBCs online coverage of the events aimed to remind people why they love the Olympics.
CD - Alison Tintle
ACD (Art) - Devon harris
ACD (Copy) - Tanner Rogers-Goode
