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T-Mobile - Johnny Chase

2003, back before the iPhone, the coolest, most connected device around was called a Sidekick -- and we invented Johnny Chase to help sell it. Part James Bond, part hacker, he used his Sidekick to do things that were revolutionary at the time, like GPSing a bar, texting his girlfriend, and defeating bad guys.

For my first gig out of school, this was an amazing project to be a part of. I helped develop the characters, world, and story for Johnny Chase. We even got to work with a legendary anime company, Production IG (of Ghost in the Shell fame) to produce a fully animated 60 second TV spot. The story told in TV continued in online webisodes, making Johnny Chase one of the first "integrated" campaigns of it's time. 

CD - Curt Collinsworth
AD - Lazaro Cangas
CW - Joe Gerlitz
Conceptual Art & Design - Devon Harris
Conceptual Art & Design - Luke Swan
Conceptual Art & Design - Matt Kuphaldt

 

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